The Web runs at risk. Our generation has witnessed a revolution in human communications on a trajectory similar to that of the origins of the written word and language itself. Early Web pages have an historical importance comparable with prehistoric cave paintings or proto-historic pressed clay ciphers. They are just as fragile. The ease of creation, editing and revising gives content a flexible immediacy: ensuring that sources are up to date and, with appropriate concern for interoperability, content can be folded seamlessly into any number of presentation layers. How can we carve a legacy from such complexity and volatility?